Hunter Hall - Designer and Founder of Visterra Designs | Bailey - Co-Founder and Best Rescue Dog Ever
Our Pride, Our Responsibility
My mission is as vast as the National Parks themselves, but it can perhaps be best defined by our name. The name Visterra is built from two Latin words: vis, meaning visible or related to sight; and terra, meaning land or territory. Together, they encapsulate and guide everything we aim to do as a company. Specifically, to make the grandeur of our awe-inspiring National Parks, our most prized territory, visible from above. To use the power of the visual — in the form of artistically designed prints — to give people a sense of the size, scale, and significance these parks have. To allow people to see, celebrate, and support their beauty without needing to travel (though, of course, feel free to travel — they’re worth it).
I focus on contemporary printed maps as our visual medium of choice, with each new print honoring one of the National Parks. Every map has its own unique, visually striking design, full of details that will capture your attention. You’ll see campsites, trails, main roads, and popular places within the park — and if you take a step back, you’ll see subtle outlines of the most common animals found in the park, animals that deserve celebration and protection as much as the land itself. Whether it hangs in your bedroom or dining room, your hallway or office, a Visterra map will always serve as a modern, eye-catching reminder of the importance of preserving our National Parks and their natural beauty. Each map is available as a printed poster, with canvas versions coming soon.
While honoring and raising awareness of the National Parks’ beauty is a noble goal, I don’t stop there. The maps will also benefit the National Parks, with a portion of each sale going directly to the National Park Foundation. The National Park Foundation is the official charitable partner of the National Park Service, and spearheads important efforts like restoring the Everglades, providing educational grants to the parks, and raising awareness in future generations by bringing students nationwide to the parks. That means that when you purchase a map, you’re also helping to protect the land it depicts.
Whether you’re a lifelong National Park enthusiast, recently visited a park and returned with a drive to preserve its splendor, or simply admire the National Parks’ beauty from afar, Visterra maps are a simple but significant way to honor and protect these sacred places. And, of course, to inspire your next outdoor adventure.